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Evolution of e-commerce in India: a study on the effect on retail industry and the implications of public policy
(Indian Institute of Management Ahmedabad, 2019)
There has been a massive change in the retail landscape in India in the past few decades. Just observing it from a consumer journey perspective, initially there were small stores which could cater to multiple consumer ...
Moving towards a super-app for India: what it takes to be a one stop solution for an Indian netizen
(Indian Institute of Management Ahmedabad, 2018)
The world of e-commerce strategy, especially in India, is going through a massive upheaval. Be
it the rise of the mobile as the primary device or the rising need of personalization, e-commerce
giants are scrambling to ...