Now showing items 1-10 of 142
Evolution of advertisements in a dynamic environment: a case study of soft drinks
(Indian Institute of Management Ahmedabad, 2004)
The Product’s life cycle usually consists of five major steps or phases : Product development, Product introduction, Product growth, Product maturity and finally Product decline. The PLC shows projected or historical sales ...
39th Annual Convocation (2004)
(Indian Institute of Management Ahmedabad, 2004-03-03)
Store choice in an evolving market
The objective of this study is to identify, at a macro level, the drivers of store choice in various product categories, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct ...
Indian agriculture: value addition challenge
How managers can become business leaders
White-backed vultures nesting at IIM Campus
Who is tainted?