Now showing items 1-10 of 26
Towards a unified market for trading gilts in India
This paper argues for a reconsideration of most elements of this design. Government securities are a unique asset class to which all Indians should have non discriminatory access. Segregated markets are unacceptable. Nor ...
Measuring the efficacy of marketing spends
The role of marketing in the organization
Dead capital and marketing
Developing a customer-focus approach to marketing of library and information service
Philosophically, users are the central entity in all types of libraries. The characteristics of the user body make up an essential and indeed central element in the development of library services. In ways that are now ...
WTO and agricultural marketing
International marketing strategies in India: an application of mixed method investigation
Internationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing ...
Look the vendor sponsored my party
Taking an Indian brand to the world