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Now showing items 91-98 of 98
Influence as a function of communicator discrepancy and his prestige
(1969)
Studies in the field of persuasion and communication have used known sources to test the effect of credibility on influence. What pattern of opinion change occurs when Ss themselves identify the credibility of the communicator, ...
1st Annual Convocation (1966)
(Indian Institute of Management Ahmedabad, 1966-04-10)
The first convocation in 1966 at IIMA had Shri Mohamed Ali Currim Chagla, an eminent jurist, as the Chief Guest
2nd Annual Convocation (1967)
(Indian Institute of Management Ahmedabad, 1967-04-08)
IIMA's convocation was held on April 08,1967. Dr. Vikram Ambalal Sarabhai, distinguished physicist and industrialist graced the event as the Chief Guest.
4th Annual Convocation (1969)
(Indian Institute of Management Ahmedabad, 1969-04-13)
IIMA's 4th convocation was held on April 13, 1969. Dr. Karan Singh, the Union Minister for Civil Aviation and Tourism graced the event as the Chief Guest.
3rd Annual Convocation (1968)
(Indian Institute of Management Ahmedabad, 1968-04-13)
IIMA's 3rd convocation was held on April 13,1968. Smt. Indira Gandhi, the Honourable Prime Minister of India graced the event as the Chief Guest.
Is Gujarat's bajra programme ambitious
(1967-10T04)
Communicator discrepancy, perceived credibility, and opinion change
(1969)
How credible and at what level of discrepancy a source should be in order to be sufficiently influential is examined in this study. PROCEDURE: Perceived credibility and communicator discrepancy were manipulated. 100 Ss, ...