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Now showing items 91-100 of 166
Tangy-Launching A Non-Vegetarian Snack Food
(2010-09-08)
The case looks at the decision options present before a new entrepreneur with regard to the new concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, ...
3 - Roses
(2010-09-15)
Rin-Paste
(2010-09-15)
Path to Purchase
(2011-05-09)
• What is the consumer’s path to purchase while shopping in the case of high level of marketing spends and evolving store formats?
• Do the AIDA or such models or purchase funnel still work?
• What are the implications ...
Place of Origin Effects in Service Quality Perceptions among Indian Consumers
(2011-05-09)
The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers ...
Commercializing and Marketing the Concept of Cord Blood Stem Cells Preservation through Public Private Partnership Model (PPP)
(Indian Institute of Management, Ahmedabad, 2013)
The medical technology has transformed into a greater pinnacle and changed the way the diseases are diagnosed and treated. The recent innovation is preservation and the use of cord blood stem cells to cure incurable/difficult ...
Happy marketing teachers’day
(2014-09-12)