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Now showing items 91-100 of 249
MakeMyTrip.com (A)
(2010-09-06)
The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market ...
Tangy-Launching A Non-Vegetarian Snack Food
(2010-09-08)
The case looks at the decision options present before a new entrepreneur with regard to the new concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, ...
3 - Roses
(2010-09-15)
Rin-Paste
(2010-09-15)
Path to Purchase
(2011-05-09)
• What is the consumer’s path to purchase while shopping in the case of high level of marketing spends and evolving store formats?
• Do the AIDA or such models or purchase funnel still work?
• What are the implications ...
Place of Origin Effects in Service Quality Perceptions among Indian Consumers
(2011-05-09)
The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers ...