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Effect of work from home setting on productivity of the employee
(Indian Institute of Management Ahmedabad, 2020)
Remote working or work from home is not a new concept. With the development of technology we have seen organizations being more flexible in terms of encouraging employees to have work-life balance. With the improvement in ...
What makes for a popular social media influencer in the beauty care space?
(Indian Institute of Management Ahmedabad, 2020)
Influencers are social media users who have high credibility and popularity within a specific industry. They have access to a large audience and can persuade their followers by their authenticity and reach. They primarily ...
Predicting product prices
(Indian Institute of Management Ahmedabad, 2020)
Historically, pricing a product was considered easy to many managers and executives as they simply used to add a margin over their variable costs and sell it in the market. But lately, this method of cost-plus pricing is ...
In-store purchase behaviour of emerging market customers
(Indian Institute of Management Ahmedabad, 2020)
In this project, we focus primarily on understanding the in-store behaviour of Indian customers. First, we found out via literature review the current understanding of the factors that influence purchase decisions in retail ...
Examining organizational changes in Indian corporate sector after section 377 amendment
(Indian Institute of Management Ahmedabad, 2020)
Diversity and Inclusion for LGBTQ+ community in the corporate workspace started officially with the Section 377 amendment in late 2018. Before that, some companies were working towards inclusion, but, after the 2018 ...
Building brands with instagram story interactions
(Indian Institute of Management Ahmedabad, 2020)
With the popularity of Instagram at its peak, and the number of pivots a user has for engaging with brands, marketing on Instagram has become extremely important to the growth strategies of these brands. It not only provides ...
Effectiveness of branded content as a marketing communications concept
(Indian Institute of Management Ahmedabad, 2020)
Little empirical research has gone into clearly defining what the concept of marketing through branded content actually encompasses. On the other hand, the interest in branded content/ content marketing / sponsored content ...
Emerging landscape of fintech in India
(Indian Institute of Management Ahmedabad, 2020)
India is one of the largest markets with 2,000+ Fintech companies – after US, China and UK. It had acted as a transformation facilitator for the financial services industry in India – primarily through 3 areas: Innovation, ...
Investment strategies of sovereign wealth funds
(Indian Institute of Management Ahmedabad, 2020)
The project aims at analyzing the investment strategies of three sovereign wealth funds (SWF) namely Norway pension fund, Temasek and Kuwait investment authority. The extremely large sizes of these funds help them take ...
Banking industry: risk, governance and future outlook
(Indian Institute of Management Ahmedabad, 2020)
The Indian banking sector has undergone major changes since Independence. Post 1991, a number of reforms were introduced in the financial sector like recapitalization of banks, relaxation in granting of licences to new ...