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Now showing items 10831-10840 of 11788
Socio-economic impact of increased internet penetration on various stakeholders of Indian agriculture
(Indian Institute of Management Ahmedabad, 2020)
Information technology has been playing an important part in increasing the availability of inputs, better access to real-time information, and marketing of agricultural output. Use of drones, Online Mandi, Precision ...
Devising a b2c expansion strategy of ground filter coffee for existing coffee sellers in tier 1 cities of North India
(Indian Institute of Management Ahmedabad, 2020)
Coffee, a very important plantation crop in India, is mainly cultivated in Karnataka, Kerala and Tamil Nadu while non-traditional cultivation of coffee is carried out in Andhra Pradesh, Orissa, and some parts of North East ...
Study of factors influencing consumer purchasing behaviour for healthy food products
(Indian Institute of Management Ahmedabad, 2020)
Organic food is growing rapidly and currently about 160 countries and 1.8 million people practise organic agriculture. (Kilcher). The major reason for growth in consumption of organic foods is the growing commercialization ...
An analysis of the impact of subsidies and tarriffs on agricultural trade - the case of United States and India
(Indian Institute of Management Ahmedabad, 2020)
The agricultural production had been low in many parts of the world, including India and the US, decades ago. The only way to enhance production was to incentivize farmers to bring more area under production and leverage ...
Peri-Urban Agriculture to feed Indian cities
(Indian Institute of Management Ahmedabad, 2020)
Peri-urban agriculture is generally defined as agriculture undertaken in places on the fringes of urban areas. The nation's future depends mostly on rural land as with the growing population, it is crucial for food security ...
The disruptive business model of Ninjacart: a review of current processes and recommendations for the way forward
(Indian Institute of Management Ahmedabad, 2020)
Farmers of India have been instrumental in feeding the rapidly growing population of India. However, we observe that they cannot reap profits from agricultural activities, leading them to a vicious cycle of debts and loans. ...
Reinventing the business expansion strategies for major players in nutritional bars segment
(Indian Institute of Management Ahmedabad, 2020)
The Indian nutritional bars market is forecasted to grow at a CAGR of 25% during the forecasted period (2019-2024). The preliminary aspect of snack bars' sales in the country is consumer demand for convenient and healthy ...
Product return in e-commerce: examining the marketing contingencies for emerging markets
(Indian Institute of Management Ahmedabad, 2020)
In recent years, e-commerce has changed how shopping was done in India. Increased penetration of mobile phones and internet systems has supported this e-commerce boom to a great extent. Even though the picture looks ...
Exploring market opportunities and financial feasibility analysis for setting up an FPO based retail chain
(Indian Institute of Management Ahmedabad, 2020)
In the value chain, the farmers are the first level of actors. They are the producers, yet surprisingly, they are getting the least amount of margin on their produce. The government has tried to regulate the markets for ...
Visioning the future of Lok Swasthya Mandali’s (LSM) ayurvedic processing unit and retail shops
(Indian Institute of Management Ahmedabad, 2019)
Lok Swasthya Mandali (LSM) is a healthcare cooperative with 1,825 shareholders and part of the Self Employed Women’s Association (SEWA), which is a national union spread over14 states of India with 1.8 million women workers ...