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Consumer perception and behaviour to privacy policy on whatsApp and other apps
(Indian Institute of Management Ahmedabad, 2021-09-07)
In today’s world, data has become an important resource. The one who has data is considered very powerful. Companies are actively trying to collect all kinds of data, especially that of users. This is done through various ...
Understanding switching and exiting behaviour in consumers of addictive smartphone apps
(Indian Institute of Management Ahmedabad, 2021-09-07)
There are more than six billion smartphone users in the world. [1] China, India, and the US are the leading countries with 911.92 million, 439.42 million, and 270 million smartphone users respectively, as of May 2021. ...
Game theory in military strategy
(Indian Institute of Management Ahmedabad, 2021-09-07)
The 21st century is widely being regarded as the Asian Century. With its growing economic clout, favourable demographics and improving living standards, Asia is expected to shape a new global order. India and China, ...
Understanding the customer perception of a virtual tourism product
(Indian Institute of Management Ahmedabad, 2021-09-07)
The tourism industry is a very vast, dynamic, and rapidly growing industry. It comprises all the
organizations providing services meant for and used by tourists for various purposes at any
stage of their travel. Tourists ...
Viral marketing
(Informs, 2021-09-07)
Any business, be it big or small, spends a lot of money to market themselves and their offerings to their target consumers. It takes a lot of effort, careful planning and seamless execution in raising brand awareness. Even ...
Movie success prediction using script and summary analysis
(Indian Institute of Management Ahmedabad, 2021-09-07)
A SVM (Support Vector Machine) approach is employed to predict financial success of a film based on summary analysis. The approach analyzed 2090 films and achieved a 55.5% precision accuracy. A method to extract the emotional ...
Predicting stock prices using options data
(Indian Institute of Management Ahmedabad, 2021-09-07)
The parameters of the Black Scholes model, such as the time to maturity, the strike, the risk-free
interest rate, and the current underlying price, are unequivocally observable.
However, if the Black–Scholes model held, ...
Challenges faced by women entrepreneurs: financial constraints
(2021-09-07)
Women entrepreneurship is rather a recent phenomenon in India relatively to the global context. In recent years, women entrepreneurship has evolved quite significantly in the wake of development, policy changes, increased ...
Close relationship between employee Perception and the Financial Performance and Growth of the Startups in India
(Indian Institute of Management Ahmedabad, 2021-09-07)
It has been an interesting topic of discussion among scholars and corporate alike on whether the employee perception and ratings towards their company have a relationship with the overall financial performance and growth ...
Feasibility and implementation of a real-time tracking system for the cold supply chain in India
(Indian Institute of Management Ahmedabad, 2021-09-07)
India’s diverse climate enables the production of a huge variety of fruits and vegetable sin the country. India is the world’s second largest producer of Fruits and Vegetables after China. Even though a lot of effort has ...