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Now showing items 11301-11310 of 11788
Analysis of the long-term and short-term rating of corporate debt Instruments by credit rating agencies
(Indian Institute of Management Ahmedabad, 2021-09-07)
Credit Rating Agencies are tasked with evaluating the credit quality of all fixed income instruments
being offered in the market, short-term as well as long-term. They serve as the guiding force for
investors in the fixed ...
Hiring during COVID-19 pandemic: opportunities and challenges
(Indian Institute of Management Ahmedabad, 2021-09-07)
Covid-19 pandemic has changed the way we live. With the recent lockdowns in various locations and social distancing restrictions, it has become increasingly difficult for companies to undertake hiring drives. Previously, ...
Building trust in an organisation using technology
(Indian Institute of Management Ahmedabad, 2021-09-07)
Organisational performance is linked directly to
employee productivity, which depends on a variety
of factors like career growth, flexible working
options, the attitude of the management, among
others. They rely on the ...
Analysing consumer purchase behaviour in response to product packaging
(Indian Institute of Management Ahmedabad, 2021-09-07)
Consumer buying behavior is influenced by a number of factors, one of which is product packaging. Understanding the evolution of consumer behavior towards product packaging is a key criterion under consideration for the ...
Electronic word-of-mouth (e-WOM)- a literature review
(Indian Institute of Management Ahmedabad, 2021-09-07)
With the boom of smartphones coupled with ease of internet access, there has been a large number of aggregator businesses that have emerged to capitalise on it, helping bridge the gap between customers and manufacturers ...
Free internet paradox: an exploratory study
(Indian Institute of Management Ahmedabad, 2021-09-07)
In the course of this study, we have explored two major debates regarding the free internet
paradox. The first debate would be that of Internet Censorship and the second would be about
Net-Neutrality.
Shift in consumer’s value proposition in the post-pandemic period towards the purchase of two-wheelers, specifically performance electric bikes in the same segment as that of pulsar or apache
(Indian Institute of Management Ahmedabad, 2021-09-07)
Indian customers present a very lucrative market for two-wheelers with its congested traffic
conditions lower purchasing power. Despite being the world’s third-largest emitter of
greenhouse gases1, the electric vehicle ...
Analysis of direct vs indirect advertising and its effects on consumer perception of the brand
(Indian Institute of Management Ahmedabad, 2021-09-07)
Comparative advertising is one of the marketing tactics that brands have widely used to grab the attention of the masses and persuade them to use their products over their competitors’. Some of these are direct in nature, ...
Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods
(Indian Institute of Management Ahmedabad, 2021-09-07)
It took social media less than a generation to progress from a medium of information exchange to a hotspot for virtual gatherings and retail platforms. The growth of social media was especially bolstered after the pandemic ...
Framework to analyze COVID-19 related job losses: Is gender a factor?
(Indian Institute of Management Ahmedabad, 2021-09-07)
Working in an environment that is free from discrimination of any kind is a fundamental right of all workers, irrespective of their personal characteristics. The right to equality is absolute, and carried forward into the ...