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Now showing items 11321-11330 of 11788
Documentation of strategy to increase revenue and strengthen brand-building efforts of AAJ
(Indian Institute of Management Ahmedabad, 2021-12-14)
Jawaja Block, 50 kms from the district Ajmer in Rajasthan is home to Artisan Alliance of Jawaja (AAJ), a weaving and leather division. The story of this alliance’s expertise is ages old, but Late Prof. Ravi J Mathai, the ...
Feasibility study for a virtual shopping assistant service for fashion ecommerce in India
(Indian Institute of Management Ahmedabad, 2021-12-14)
The Indian fashion industry is growing tremendously, and online shopping is shifting the industry to a more advanced shopping experience. But with more and more options available in the online platform, customers face ...
Implementation process of Blockchain to solve the counterfeit problem in the apparel industry
(2021-12-14)
Counterfeit sales have been estimated to be grown by over 400% from 1990s. The value of fake goods seized by customs is estimated at 509 billion US dollars in 2016 up from 461 billion dollars in 2013 and represents 2.5% ...
Analysing the impact of chatbot on customer engagement
(Indian Institute of Management Ahmedabad, 2021-12-14)
With the development in Artificial Algorithm and Machine learning technology a major component of any organization success, customer engagement & experience has been completely changed. Earlier organizations used to have ...
Influencers in social media marketing and future of the industry
(Indian Institute of Management Ahmedabad, 2021-12-14)
The roadmap from introductory to growth phase will majorly depend on two major factors: Product Update and Marketing. Product update will be done with the help of constant feedback from customers, along with the collected ...
Applications of gamification techniques in HRM
(Indian Institute of Management Ahmedabad, 2021-12-14)
Gamified assessments are relatively new way of recruiting or training employees, we required a mix of both primary and secondary research to understand the perspective of various stakeholders that are involved in using or ...
Purpose of a corporation
(Indian Institute of Management Ahmedabad, 2021-12-14)
We aim to investigate the evolution of the raison d’être of a business organization. The dominant narrative is examined against the backdrop of the global zeitgeist of different eras. We hope that this exercise will provide ...
The changing role of the nation-state and regulation: Workplace bullying legislation in The Netherlands
(SAGE Publications Ltd, 2019)
Workplace bullying literature has focused mainly on actions of individual targets of mistreatment, undertaken to address the problem, and on analyses of the effectiveness of responses. Less attention has been paid to the ...
Nutritional outcomes of empowerment and market integration for women in rural India
(Springer, 2019)
Over half of all women of reproductive age are affected by anaemia in India. In this paper we study the role that both household market integration and women's empowerment in agriculture can play in determining women's ...
Time Discount Rate of Forest-Dependent Communities: Evidence from Andhra Pradesh, India
(SAGE Publications Ltd, 2020)
This study presents evidence on time discount rate of forest-dependent communities (FDCs) in the backdrop of the joint forest management program launched by the Government of India in 1990. The study uses data from two ...