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Attitudinal choquet integrals for strategic decision making
(Indian Institute of Management Ahmedabad, 2016-02)
The compensation capabilities of Choquet integral are augmented by providing it with an additional parameter to relate the same with the complex attitudinal character of a decision maker (DM). The resulting operator is ...
Interactive discrete choice models
(Indian Institute of Management Ahmedabad, 2016-03)
The interaction among the criteria plays an integral part in the human decision making process. We propose new logit models of discrete choice to give the choice probability, taking into consideration the interaction among ...
On the class of attitudinal discrete choice models
(Indian Institute of Management Ahmedabad, 2016-03)
The complex human attitudinal character plays an important role in the real world decision making. To this end, we present a family of extended probabilistic discrete choice models. The attitude-based variants of multinomial ...
Discriminative aggregation operators for multi criteria decision making
(Indian Institute of Management Ahmedabad, 2016-02)
A general aggregation formalism for multi criteria decision making (MCDM) applications is presented that allows us to represent the existing aggregation operators as well as generate the new ones. Using this formalism, we ...
Information utility based decision support framework
(Indian Institute of Management Ahmedabad, 2016-03)
We introduce a novel entropy framework for the computation of utility on the basis of an agent’s subjective evaluation of the granularized information source values. A concept of evaluating agent as an information gain ...
Pricing for e-commerce in emerging economies
(Indian Institute of Management Ahmedabad, 2016-03)
With the increasing use of the internet and the subsequent greater avenues for information search, consumers have shifted from being mere “price takers” to “price determiners”, either explicitly or implicitly. Consumers ...
Marketing channels for e-commerce in emerging markets
(Indian Institute of Management Ahmedabad, 2016-03)
This work intends to sensitize the readers about the importance and relevance of making right channel strategy for e-commerce businesses, especially in emerging markets. We have tried to provide the guidelines by motivating ...
E-commerce selling in an emerging economy context
(Indian Institute of Management Ahmedabad, 2016-03)
Different studies have specified different definitions of Ecommerce. However most of these definitions concur and summarize that Ecommerce is constituted by buying and selling online. This study focusses on the Selling ...
Is conspicuous consumption of business leaders justified and morally defensible?
(Indian Institute of Management Ahmedabad, 2016-03)
In this paper, we first discuss the concept of conspicuous consumption of the business leaders. Next, we argue that the conspicuous consumption of corporate leaders can be justified from economics, marketing, and philosophical ...
Understanding coefficient alpha: assumptions and interpretations
(Indian Institute of Management Ahmedabad, 2016-04-04)
A procedure is developed for determining appropriate levels of scale reliability by examining coefficient alpha in conjunction with the standardized regression coefficient for each variable. Present study aims to examine ...