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Now showing items 14931-14940 of 15901
Marketing strategy for launching non-alcoholic beer in India
(Indian Institute of Management Ahmedabad, 2017)
Anheuser Busch InBev is the world’s largest producer of beer (28.4% global market share in the beer market) and over the years has moved ahead of PepsiCo and The Coca-Cola Company in operating income. The company’s vehicle ...
Blockchains for E-Governance applications
(Indian Institute of Management Ahmedabad, 2017)
India is one of the fastest developing countries with projected growth rates of 7.2% for 2017 and 7.7% for 2018 [1]. One of the most important driver for such high growth is the governance. The government is a key player ...
Review Helpfulness: a comprehensive evaluation of the attributes of user feedback enhancing helpfulness
(Indian Institute of Management Ahmedabad, 2017)
Customer reviews form an important portion of online purchases. With the growing E-commerce industry, customers have turned towards a more informed buying decision process and product reviews have served as a major factor ...
Online grocery market
(Indian Institute of Management Ahmedabad, 2017)
According to Nielsen’s report on ‘The Future of Grocery’ (Nielsen, 2015), the exponential increase in mobile adoption and internet penetration are the main drivers for the expanding online retail. It also states that the ...
Analyzing impact of trading cost on Fama French and momentum factor (Four Factor Model)
(Indian Institute of Management Ahmedabad, 2017)
Fama French three factor model and momentum factor explains the stock returns using, outperformance of small cap stock against big cap stocks, outperformance of high B/M stocks against low B/M value stocks and effect of ...
Understanding solar industry marketing plan for solar micro grids for the bottom of pyramid segment
(Indian Institute of Management Ahmedabad, 2017)
In less than a decade, the solar-photovoltaic (PV) sector has transformed from a cottage industry centered in Germany to a $100 billion business with global reach. Among the factors contributing to its growth have been ...
Development of an ability based measure of emotional intelligence for the Indian context
(Indian Institute of Management Ahmedabad, 2017)
Emotional Intelligence (EI) can be defined as the ability to perceive, apprehend and manage emotions. It can be applied to both self and others. The previous decade has seen much of the overall research done in this field. ...
Reflections on PGP 1
(Indian Institute of Management Ahmedabad, 2017)
The PGP1 course of IIMA is a much vaunted curricula that draws in lakhs of applicants each year. Notable alumni like Raghuram Rajan have been quoted saying “If you survived the first term at Ahmedabad, you can survive ...
Urban transportation :trends, challenges and opportunities
(2016)
Urban travel demand has been continuously growing in both developed and
developing countries. Overall population growth and increasing urbanization
have led to rapid growth of large cities, which are crippled by the ...
Reducing Delhi's pollution : the odd-even trials and other options
(2016)
The present article attempts to develop a
framework for planning mass transport for
Indian cities/urban agglomerations. The
framework treats density as an intervening
variable for determining the mode of mass
transit. ...