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Now showing items 141-150 of 154
Business to business marketing: a South-Asian Perspective(11th edition)
(Cengage Learning, 2014)
Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are ...
Relationship marketing in online retailing - a meta-analytic approach
(Indian Institute of Management Ahmedabad, 2014)
This study is a meta-analysis of relationship marketing (RM) in online retailing. The study builds on the meta-analytic model suggested by Palmatier, Dant, Grewal, and Evans (2006) and extends the framework in the domain ...
Marketing Management-1 (Slot-6) (End-Slot Exam) (2014-15)
(Indian Institute of Management, Ahmedabad, 2014)
Marketing Management 1 End-Slot Examination (2013)
(Indian Institute of Management, Ahmedabad, 2013)
Marketing - I (Slot-3) End Term Exam (2013)
(Indian Institute of Management, Ahmedabad, 2013)
Marketing 1 (Slot-3) (End-Term) (2014-15)
(Indian Institute of Management, Ahmedabad, 2014)
A study on the customer quality perceptions in tensile price Ssenario
(Indian Institute of Management Ahmedabad, 2016)
Case Study on the Pro Kabaddi league and the U Mumba Team
(Indian Institute of Management Ahmedabad, 2016)
Theory of open inclusive innovation for reciprocal, responsive and respectful outcomes: coping creatively with climatic and institutional risks
(MDPI, 2016)
Given the economic squeeze world over, search for what we call frugal grassroots
innovations in Honey Bee Network, has become even more urgent and relevant in
the recent years. And, to shape this search, models and ...
HPCL: Series of Cases
(2010-08-31)