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Now showing items 141-150 of 205
Marketing of Seeds in India: Status and Issues
(2012-10-17)
JWM Limited: Marketing Information System
(2010-08-17)
Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market
(2008)
The objective of this case development is to analyse strategies adopted by Radio Mirchi in the Bangalore market to face the tough competition from new players. The case analyses the issues related to design of product ...
Impact of Dynamic Pricing in Organized Retail
(Indian Institute of Management, Ahmedabad, 2015)
Business strategy for NDTV
(Indian Institute of Management Ahmedabad, 2005)
Study of switching behaviour under discounts: Strong brand vs. Weak brand
(Indian Institute of Managment Ahmedabad, 2014-07-29)
Merchant Mill Heroes of Tata Steel
(2010-08-30)
The case series deals with the successful initiation of Tata Steel in various fields. This resulted in TATA STEEL becoming lowest cost steel producer in the world. The case series documents the various initiations.
Note to Instructors for the cases reinventing Tata Steel Cases (A to E)
(2010-08-30)
The case series deals with the successful initiation of Tata Steel in various fields. This resulted in TATA STEEL becoming lowest cost steel producer in the world. The case series documents the various initiations.