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Now showing items 15811-15820 of 17913
Mitigating vulnerability to fluctuations in oil prices for oil exporters
(Indian Institute of Management Ahmedabad, 2016)
Online Consumer Behavior
(Indian Institute of Management Ahmedabad, 2016)
The current online retail industry in India is wholly driven by providing heavy discount to
customers. This is done on the expense of huge losses to the companies backed by venture capitals
and heavy investment from ...
Strategic issues faced by fine feather dental
(Indian Institute of Management Ahmedabad, 2016)
Fine Feather is a chain of dental clinics. They started almost four years back and since then
they have grown to have a presence in three major cities of Gujarat, India. The company started
as a school health provider ...
A study on the impact of Alpha Numeric naming on customer perceptions
(Indian Institute of Management Ahmedabad, 2016)
The purpose of this study is to understand how consumers perceive alpha numeric brand names
and thereby help marketers name their products and features to communicate the intended benefit
effectively. This research ...
IPR in the Indian entertainment industry
(Indian Institute of Management Ahmedabad, 2016)
Intellectual Property rights are often seen as a necessity in the modern
media and entertainment industry. The standard justification of the need for
intellectual property rights are in some sense utilitarian. It can be ...
Solving problems through choice architecture
(Indian Institute of Management Ahmedabad, 2016)
The objective of this paper is to explore principles of choice architecture to influence a change in
the consumption pattern of the consumers. The experiment conducted was to assess whether
mapping of incentives would ...
Effective schooling models for low and medium cost schools
(Indian Institute of Management Ahmedabad, 2016)
A study of the impact of 9-ending prices and display of discount percentages on customer purchase decisions
(Indian Institute of Management Ahmedabad, 2016)
Study of personality traits of participants in flash sales
(Indian Institute of Management Ahmedabad, 2016)
Disciplines in higher educational institutions: a study of practices, rules and norms
(Indian Institute of Management Ahmedabad, 2016)
The project attempts to understand the disciplining systems in the educational institutions to understand the concept of an ideological discipline as it currently exists in the society, and its impact in shaping the ...