Search
Now showing items 151-160 of 205
Expert Advertising Agency
(2010-07-27)
Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert ...
Business strategy for Spreadwing Co.: an analysis of the online professional job market in the USA
(Indian Institute of Management Ahmedabad, 2001)
Institutional innovations in the delivery of farm services in India: a smallholder perspective
(Springer New Delhi, 2017)
This book uses primary evidence to assess the value of agro-input and service delivery business models in terms of their inclusiveness, effectiveness and impact from a small farmer perspective, in the form of case studies ...
Marketing in emerging economies
(Indian Institute of Management, Ahmedabad, 2017)
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...
Antecedents and consequences of brand equity: a meta analysis
(Indian Institute of Management Ahmedabad, 2016-03)
Brand equity provides the firms, a competitive, financial and strategic advantage over other firms in the market. Over the past few decades, brand equity has received increasing attention from various domains. However a ...
All for a good cause: a study of placement of cause marketing advertisements in consumer online decision journey
(Indian Institute of Management Ahmedabad, 2021)
This study examines the impacts of placing cause advertisements at different stages of a consumer’s online decision journey. Cause related marketing (CRM) is defined as a commercial activity in which a brand is advertised ...
Optimization of customized pricing with multiple overlapping competing bids
(Indian Institute of Management Ahmedabad, 2016)
In this paper, we consider the case of project procurement where there is a single buyer and multiple sellers who are bidding. We consider one seller having one or more competitors. We formulate the pricing problem from ...