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Now showing items 161-166 of 166
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology ...
MakeMyTrip: 2013(C): Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief ...
Retail Branding: Battles and War in the Indian Petroleum Industry
(2010-09-02)
The case opens with a brief description of the challenge posed by a leading company in petroleum retailing, Indian Oil Corporation Limited, to the ClubHP brand of HPCL. The case provides brief description of Indian Petroleum ...
Comfort in Steam
(2010-08-17)
The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail ...
Sohan Pan House
(2010-07-28)
Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This ...
Building brand awareness strategy and visibility for Abodana, SEWA: Kalakruti- exploring various revenue additive models
(Indian Institute of Management Ahmedabad, 2019)
The aim of this project was to develop a deeper understanding of the reasons why the current workshop model is not working to its full potential, further understand the challenges faced by the organisation in increasing ...