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Now showing items 161-170 of 189
Cause related marketing - an Indian overview
(Indian Institute of Management, Ahmedabad, 2014)
The Indian market has witnessed all types of organizations ranging from national to multinational to regional as well as local adopting cause related marketing (CRM) practice since the late nineties. They started partnering ...
Business to business marketing: a South-Asian Perspective(11th edition)
(Cengage Learning, 2014)
Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are ...
Relationship marketing in online retailing - a meta-analytic approach
(Indian Institute of Management Ahmedabad, 2014)
This study is a meta-analysis of relationship marketing (RM) in online retailing. The study builds on the meta-analytic model suggested by Palmatier, Dant, Grewal, and Evans (2006) and extends the framework in the domain ...
Marketing Management-1 (Slot-6) (End-Slot Exam) (2014-15)
(Indian Institute of Management, Ahmedabad, 2014)
Marketing Management 1 End-Slot Examination (2013)
(Indian Institute of Management, Ahmedabad, 2013)
Marketing - I (Slot-3) End Term Exam (2013)
(Indian Institute of Management, Ahmedabad, 2013)
Marketing 1 (Slot-3) (End-Term) (2014-15)
(Indian Institute of Management, Ahmedabad, 2014)
A study on the customer quality perceptions in tensile price Ssenario
(Indian Institute of Management Ahmedabad, 2016)
Case Study on the Pro Kabaddi league and the U Mumba Team
(Indian Institute of Management Ahmedabad, 2016)
Study of market based instruments for controlling air pollution in India
(Indian Institute of Management Ahmedabad, 2018)
In the sphere of public policy and regulations, economic instruments can be defined as a set
of policy tools that use economic incentives to control the external costs of production in a
market. These external costs are ...