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Now showing items 17711-17720 of 25026
Influence of media context on humorous advertising effectiveness
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to study the impact of three dimensions of media context – program type, break type, and pod position – on two types of humorous advertisements: incongruity resolution (IR) and arousal ...
Creation of a Single National ID: Challenges & Opportunities for India
(2009-07-25)
A National ID for all citizens and residents of India has long being considered a critical necessity, albeit the related projects have been in pilot mode for the past several years and no distinct road ahead seems to be ...
Understanding food policy change in Ghana
(Development in Practice, 2015)
Evidence-based policy-making has become a critical aspect of development strategy in developing countries. Yet the assumption that policymakers will automatically use available evidence may not be valid in all contexts. ...
Empowering Rural India - Report of the Task Force on Leveraging the Post Office Network
(Ministry of Communications & Information Technology, Government of India, 2014)