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Now showing items 18391-18400 of 19624
BLAROSE: navigating post-crisis challenges
(Indian Institute of Management Ahmedabad, 2020)
On a rainy evening in mid-august, looking outside the window while sipping coffee, Ms. Avneet Kaur, co-founder and CEO of Blarose, was immersed in deep thought. Having been through significant early struggles, Avneet, along ...
Understating the working and the impact of co-advertising in the space of movie trailers
(Indian Institute of Management Ahmedabad, 2020)
The Indian film entertainment industry has been growing at 10 percent (YoY) in terms of the number of films released, in consequence of which we witness a stark increase in the marketing budget of 5-6 percent, a figure ...
Evolution of digital payment systems globally: challenges faced and future opportunities
(Indian Institute of Management Ahmedabad, 2020)
The global payments industry has evolved over the years from the barter system to traditional banks to digital wallets. In some countries, the growth has been faster than the others, leading the transition from cash to the ...
Tracing the changing labour market: from permanent to gig
(Indian Institute of Management Ahmedabad, 2020)
For some time now, the labor markets have been undergoing an important transition. Gig economy has become a prominent feature of the labor markets across the world. Businesses have realized the cost-savings potential of ...
Comprehensive study on electric vehicles strategy for the Indian market
(Indian Institute of Management Ahmedabad, 2020)
Electric vehicles are the need of the hour with environmental pollution levels at an all-time high. Various measures are being taken to curb air pollution. Pollution from vehicles forms a major chunk of this and it is high ...
Indicators of development: their relationships and India
(Indian Institute of Management Ahmedabad, 2020)
Research over the past years has shown that GDP/capita is grossly inadequate as a comprehensive indicator of development. We studied the different indicators though a literature review process and have analysed the various ...
Providing quality education to marginalized communities: a study of EdTech solutions
(Indian Institute of Management Ahmedabad, 2020)
It has been seen that people from marginalized and poorer sections of society have less representation in higher education. One of the significant factors contributing to the less representation is the lack of quality ...
Gender equity and integration in Indian armed forces
(Indian Institute of Management Ahmedabad, 2020)
Although the Supreme Court recently demolished the Gender Discrimination in the army by considering women officers for the permanent commissions, the decision itself took more than a decade to come to a final conclusion. ...
Cognitive capability in school going children in rural India: a study of patterns & determinants
(Indian Institute of Management Ahmedabad, 2020)
ASER uses simple yet rigorous methods to generate evidence on the outcomes of education and programs affecting education in India through measurement of cognitive capability, based on reading and arithmetic tests. The 2018 ...
Activist campaigns and the resultant change in performance
(Indian Institute of Management Ahmedabad, 2020)
Since the 2008 financial crisis, shareholder activism has been gaining traction and is now playing a prominent role in public markets. The need for shareholder activism arises from the agency problem in companies which is ...