Search
Now showing items 18421-18430 of 19624
Green consumption behavior in Indian cosmetics industry
(Indian Institute of Management Ahmedabad, 2020)
Degradation of environmental quality has been a global issue since a decade. Since then, the push for products and services that cause minimal effects to the ecosystems by both consumers and government has been on rise. ...
Pricing and performance of initial public offerings in India
(Indian Institute of Management Ahmedabad, 2020)
This study examines two anomalies related to Initial Public Offerings in the Indian Market – (i) initial (under) pricing of IPOs & (ii) long run (under) performance in the post-listing period. On a study of 356 IPOs (340 ...
Use of transactional analysis to choose between a celebrity, a cartoon and a non-celebrity endorser of a brand in optimal delivery of the brand message to the end-consumer in FMCG markets the brand message to the end-consumer in FMCG markets
(Indian Institute of Management Ahmedabad, 2020)
Transactional Analysis Theory, a psychoanalytic theory, is popular for its analysis of ego states, in both the sender and the recipient of a message. Humans, according to this theory, have been known to exhibit three ego ...
Devising a marketing strategy for a goat meat producer company in Tamil Nadu
(Indian Institute of Management Ahmedabad, 2020)
In Tamil Nadu, the meat market is composed of few organized meat-producing players like Suguna Chicken, etc. but predominantly composed of many unorganized players. Theni District Farmers Goat Producer Company Ltd. is a ...
Strategies used by VCs in India
(Indian Institute of Management Ahmedabad, 2020)
The venture capital industry in countries like the US, UK, and China attracts a lot of interest from researchers worldwide. On the other hand, little study/research has been done on the Indian venture capital industry. ...
Auctions for emission control
(Indian Institute of Management Ahmedabad, 2020)
Emission permit trading (a.k.a. cap and trade) is a market based approach to controlling pollution. An emission permit entails a legal permission to emit a particular level of a specific pollutant.
Piloting a mentorship platform for career guidance of students
(Indian Institute of Management Ahmedabad, 2020)
In 2018, a total of 11.86 lakh students appeared in the class 12 CBSE board exams. CBSE conducts exam for about 800 subjects, but 90% of the students are found in just 6 subjects. (CBSE, 2018) According to multiple surveys ...
Effect of work from home setting on productivity of the employee
(Indian Institute of Management Ahmedabad, 2020)
Remote working or work from home is not a new concept. With the development of technology we have seen organizations being more flexible in terms of encouraging employees to have work-life balance. With the improvement in ...
What makes for a popular social media influencer in the beauty care space?
(Indian Institute of Management Ahmedabad, 2020)
Influencers are social media users who have high credibility and popularity within a specific industry. They have access to a large audience and can persuade their followers by their authenticity and reach. They primarily ...
Predicting product prices
(Indian Institute of Management Ahmedabad, 2020)
Historically, pricing a product was considered easy to many managers and executives as they simply used to add a margin over their variable costs and sell it in the market. But lately, this method of cost-plus pricing is ...