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Now showing items 18431-18440 of 19624
In-store purchase behaviour of emerging market customers
(Indian Institute of Management Ahmedabad, 2020)
In this project, we focus primarily on understanding the in-store behaviour of Indian customers. First, we found out via literature review the current understanding of the factors that influence purchase decisions in retail ...
Examining organizational changes in Indian corporate sector after section 377 amendment
(Indian Institute of Management Ahmedabad, 2020)
Diversity and Inclusion for LGBTQ+ community in the corporate workspace started officially with the Section 377 amendment in late 2018. Before that, some companies were working towards inclusion, but, after the 2018 ...
Building brands with instagram story interactions
(Indian Institute of Management Ahmedabad, 2020)
With the popularity of Instagram at its peak, and the number of pivots a user has for engaging with brands, marketing on Instagram has become extremely important to the growth strategies of these brands. It not only provides ...
Effectiveness of branded content as a marketing communications concept
(Indian Institute of Management Ahmedabad, 2020)
Little empirical research has gone into clearly defining what the concept of marketing through branded content actually encompasses. On the other hand, the interest in branded content/ content marketing / sponsored content ...
Emerging landscape of fintech in India
(Indian Institute of Management Ahmedabad, 2020)
India is one of the largest markets with 2,000+ Fintech companies – after US, China and UK. It had acted as a transformation facilitator for the financial services industry in India – primarily through 3 areas: Innovation, ...
Investment strategies of sovereign wealth funds
(Indian Institute of Management Ahmedabad, 2020)
The project aims at analyzing the investment strategies of three sovereign wealth funds (SWF) namely Norway pension fund, Temasek and Kuwait investment authority. The extremely large sizes of these funds help them take ...
Banking industry: risk, governance and future outlook
(Indian Institute of Management Ahmedabad, 2020)
The Indian banking sector has undergone major changes since Independence. Post 1991, a number of reforms were introduced in the financial sector like recapitalization of banks, relaxation in granting of licences to new ...
Branding in digital era
(Indian Institute of Management Ahmedabad, 2020)
The world is changing spontaneously everywhere and the word “digital” has become so common these days. Everywhere we look there is some element of digitalization is present, like digital banking, digital cameras, digital ...
Disruption in fashion technology sector through emergence of insurgent players (start-ups)
(Indian Institute of Management Ahmedabad, 2020)
The fashion tech sector has been the highest funded area in terms of Venture Capital and Debt funding in the last five years. The phenomenon can be attributed to emergence of small startup brands carving a niche for ...
Analysis of theory of state; and it’s application on affirmative action
(Indian Institute of Management Ahmedabad, 2020)
In this project, we examine the role of state as per some prominent intellectual voices in 20th century. These people include Milton Friedman, Noam Chomsky, Robert Nozick, and Rawls. We use their writings as a basis for ...