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Now showing items 18721-18730 of 19624
Exploitation of impulsive buying behaviour of credit card users by e-commerce platforms
(Indian Institute of Management Ahmedabad, 2020)
In the recent times, with emergence of the era of online medium, there have been multiple instances of over-spending and buying items which were not necessary to be bought at that point of time. This compelled and unplanned ...
IIM-A completes 5 yrs of school connect
(Times of India, 2021-11-15)
Centre looks to take state route
(Business Standard, 2021-11-20)
The nyakaa among nayaks
(Indian Express, 2021-11-14)
Boston consulting top recruiter with 26 offers
(Ahmedabad Mirror, 2021-11-17)
Quota for PhD: IIM-A, centre get HC notice
(Times of India, 2021-11-17)
50 firms at IIM-A
(Times of India, 2021-11-17)
Evaluating the long-term sectoral drivers of India's GDP growth
(Indian Institute of Management Ahmedabad, 2020)
This project aims to understand the current economic performance in India and the degree to which it is affecting the GDP growth rate. Covid19 has changed the way we have been analyzing economies around the world, and India ...
Digital marketing in food industry
(Indian Institute of Management Ahmedabad, 2020)
This paper aims to understand the different aspects of consumer behaviour that affect product purchase and attitude towards different food brands. We try to understand the consumer responses to different brands on social ...
Factors influencing consumers to switch purchases between online and offline platforms
(Indian Institute of Management Ahmedabad, 2020)
Due to the Covid-19 pandemic, and the resulting nation-wide lockdown, Indian consumers have increased their online purchases because of health concerns and social distancing norms. The number of first-time-users or FTUs ...