Search
Now showing items 18731-18740 of 19624
Understanding the gap in child care services in India
(Indian Institute of Management Ahmedabad, 2020)
What would you expect to be the situation of the state of women workforce in a country where women education has risen, and the fertility rate has fallen – I am sure you would expect that more women must have entered the ...
Effect of demonetization on the current economic slowdown and the links to IL&FS crisis
(Indian Institute of Management Ahmedabad, 2020)
The whole world has been stuck by the COVID-19 pandemic, which has adversely affected the economy. But, even before the COVID-19 pandemic induced economic downturn occurred, there were indications that there were some other ...
Understanding music in advertising and its effect on brand recall for FMCG
(Indian Institute of Management Ahmedabad, 2020)
▪ According to IPA Databank findings, ‘musical ad campaigns are 27 percent more likely to report large business effects than non-music campaigns.’
▪ A research report named “Strike a chord” involved working with neuroscience ...
Why are you following me?: impact of ad repetition on ad avoidance on social media platforms
(Indian Institute of Management Ahmedabad, 2020)
The digital landscape is constantly evolving, and companies are adapting their marketing techniques with it. The internet has enabled the creation of targeted marketing and advertising which was not possible to this extent ...
Interim report: GTM strategy for daytoday health for the Indian health insurance sector
(Indian Institute of Management Ahmedabad, 2020)
DayToDay Health is a US based healthcare start-up operating in the care management space. The company currently also operates in India, where it has tied up with local hospital chains, largest being Fortis Hospitals, to ...
COILPAY: India market analysis
(Indian Institute of Management Ahmedabad, 2020)
CoilPay Technologies Inc. (Coil) is a fintech start-up aiming to disrupt the existing payment behavior by introducing a wearable contactless payments device that combines the features of a smartwatch with NFC technology ...
Study on the social media strategies of Indian Super League (ISL) and Indian Premier League (IPL) clubs
(Indian Institute of Management Ahmedabad, 2020)
The Hero Indian Super League (ISL), founded in 2014, is one of India's two existing domestic football tournaments, the other being the much older I-League. ISL was launched to grow the sport of football in India and increase ...
Analysing factors responsible for the deviation from standard operating procedures, and recommending a system to prevent this deviation, and ensuring SOP's continuous up-gradation
(Indian Institute of Management Ahmedabad, 2020)
An organization is a going concern and needs to be process-oriented for the continuation of the business. To implement this, the concept of 'Knowledge Management' came to the surface. Standard Operating Procedure is the ...
Development of vendor rating system for evaluation of logistics company
(Indian Institute of Management Ahmedabad, 2020)
Given the current dynamic business environment today, it is imperative to rate your vendors robustly. The vendor rating system is a key area that the management takes an interest in these days. The approaches followed vary ...
Understanding the determinants of FDI inflows through regression analysis
(Indian Institute of Management Ahmedabad, 2020)
This study explored the role of economic, institutional and political factors in attracting foreign direct investment (FDI) at a global level. Panel data of 123 countries for a period of twenty-nine years (1990-2018) in ...