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MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a ...
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology ...
MakeMyTrip: 2013(C): Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief ...
Retail Branding: Battles and War in the Indian Petroleum Industry
(2010-09-02)
The case opens with a brief description of the challenge posed by a leading company in petroleum retailing, Indian Oil Corporation Limited, to the ClubHP brand of HPCL. The case provides brief description of Indian Petroleum ...
Comfort in Steam
(2010-08-17)
The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail ...
Sohan Pan House
(2010-07-28)
Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This ...
Effectiveness of meme marketing
(Indian Institute of Management Ahmedabad, 2020)
Did you know an average millennial spends over 200 minutes online every day? (Cole, 2018) And a good chunk of those 200 minutes is spent on social media? With social media turning into such a big thing nowadays, the content ...
Study on content driven creative marketing: modern methods of user engagement
(Indian Institute of Management Ahmedabad, 2020)
You are bound to come across promoted content or “ads” if you use any of the social media platforms be it Facebook, Instagram, Twitter, YouTube, etc. The content is subtly pushed in between the non-promoted organic content ...
Devising a marketing strategy for a goat meat producer company in Tamil Nadu
(Indian Institute of Management Ahmedabad, 2020)
In Tamil Nadu, the meat market is composed of few organized meat-producing players like Suguna Chicken, etc. but predominantly composed of many unorganized players. Theni District Farmers Goat Producer Company Ltd. is a ...
Key drivers for branding and consumer decision process for electric vehicles
(Indian Institute of Management Ahmedabad, 2020)
The EV Industry mainly comprises of Electric Two-wheeler, Electric Three-wheeler, and electric Passenger vehicles (Includes cars and buses). In keeping with the objective of this project, which is to understand consumer ...