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Now showing items 19031-19040 of 25189
What motivates members to transact on social C2C communities?: a theoretical explanation
(Journal of Consumer Marketing, 2020)
This paper aims to investigate the consumer motivation to buy products on consumer-to-consumer (C2C) communities on social networking sites (SNSs). These transactions involve no intermediation or payment of fees by any ...
3J the bright side of darkness: the effect of ambient lighting on information search behavior
(Advances in Consumer Research, 2019)
Using data from a field study and an M-Turk experiment, we examine how ambient lighting affects preference for information search. Ambient darkness likely activates the concept of uncertainty (‘being in the dark’) that is ...
Updating PowerPoint for the new business classroom
(Proceedings of the Informing Science and Information Technology Education Conference, 2019)
To update a 2010 study that recommended “rules of thumb” for more effective use of PowerPoint in the post-secondary business classroom. The current study expanded the focus to include the business classroom in India as ...
Corpus linguistics, newspaper archives and historical research methods
(Journal of Management History, 2019)
The purpose of this paper is to demonstrate the utility of corpus linguistics and digitised newspaper archives in management and organisational history. The paper draws its inferences from Google NGram Viewer and five ...
Path to sustainability: marketing in Indian startups
(Indian Institute of Management Ahmedabad, 2019)
Around ninety percent of Indian startups fail within the first five years, according to a Moneycontrol report (Moneycontrol news, 2018). In this age of high fund inflow and rapid scale up decisions, the strategies along ...
Gujarat govt chooses 7 institutes as Centre of Excellence, ABVP objects
(Indian Express, Ahmedabad, 2021-06-01)
The approval was given by a high-powered committee chaired by Indira J. Parikh, former faculty Indian Institute of Management Ahmedabad (IIMA), nominated by the state govt along with Asha Kaul faculty IIMA, Dhanraj Nathwani, ...
CM launches state action plan on climate change
(Ahmedabad Mirror, 2021-06-06)
Plan drawn up by central govt with help from IIM-A and IIT-Gn to address challenges
CAT leap for farmer's son from penury to IIM-Ranchi
(Times of India, Ahmedabad, 2021-06-04)
Says clearing debt and freeing land mortgaged by father for his education priority
Recording of ICU sounds signals survival
(Times of India, Ahmedabad, 2021-05-31)
Back from the brink: COVID beaten, playback puts life in perspective
Relax, you can thrive without hustling too
(Mint, Ahmedabad, 2021-05-31)
Companies are putting employee well-being at the forefront, indicating hustling no longer be the preferred chioce in today's workplace