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Now showing items 11-20 of 54
Salesperson’s Customer Orientation: A Reconceptualization and a New Definition
(2009-07-30)
This study critically examines the existing domains, conceptualizations and operationalizations of the salesperson’s customer orientation constructs present in the literature. The widely used Salesperson orientation-Customer ...
Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions
(2009-08-03)
The objective of this study is to examine the role of store image in influencing shopper trust and patronage intentions when 1) the store has never been visited and 2) the store has been visited. This study also identifies ...
Wheat Marketing and its Efficiency in India
(2009-08-08)
The study examines the marketing of wheat in India, focusing on the private marketing system, the marketing efficiency and quality. Wheat is now a major food staple in India, crucial to India’s food economy and security. ...
‘The Value-Congruity Relationship Model’
(2009-08-21)
Marketers have always aimed at improving quality of relationship with consumers. Recent efforts exploring into brand-consumer relationships indicates that individuals use the interpersonal relationship elements to forge ...
An Empirical View of the Different Types of Consumer Promotions in India
(2009-09-05)
The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers, price offs, extra product offers, exchange offers, ...
Can targeting work in food security programmes? a study of consumer behaviour and the fair price shop system for food in India
(2009-12-14)
In most major subsidised food distribution programmes, targeting of benefits to the principal beneficiaries is significant problem. For India s public distribution system for foodgrains which works through an immense network ...
Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency
(2010-08-11)
The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization ...
Gujarat State Civil Supplies Corporation
(2010-08-12)
FoodWorld (C): The Road Ahead
(2010-08-18)
In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. ...
Arun Ice Cream
(2010-08-18)
The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued ...