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Now showing items 11-20 of 39
Marketing: Environment, Concepts and Cases
(2010-04-22)
Marketing Orientation in Indian Industry
(2010-04-26)
Marketing orientation in Indian industry
(2010-03-14)
An instrument with 54 items was developed to measure marketing orientation of Indian companies. Ninety-one senior marketing executives from a cross section of Indian manufacturing companies provided data on their perceptions ...
Supplier evaluation criteria for special projects: differences from standard products
(2010-03-14)
Purchase executives in India were asked through a mail survey to rate 65 different suppliers attributes in regard to their importance for the purchase of standard and special products. While the standard products were of ...