Search
Now showing items 11-13 of 13
Consumer learning and its impact on store format selection
(2008-11-09)
Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store
format selection. As both learning types may occur simultaneously, studying their similarity ...
Format choice in Grocery retailing
(2006-11-01)
Peculiarity of customer relationship in Asia
(2006-11-01)