Now showing items 11-20 of 26
ISGEC (A): Early Initiatives
The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in ...
Maruti Udyog Limited: International Marketing
The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international ...
A-One Starch Products Limited (A)
A-One Starch Products Limited established in the late thirties, member of a large business group, manufactures starch and its derivatives for many diverse industries, and is the acknowledged industry leader for its ...
A One Starch Products Limited (B): Marketing Planning for Liquid Glucose
A-One Starch Products Limited, established in the 1930s, is a leading manufacturer of startch and its derivatives. It was a leader industry for its technology and product quality. Gluco-One, the liquid glucose brand of ...
Portal on Management Literature on Marketing