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Now showing items 11-20 of 2402
Distribution and promotion strategies for global marketing of Indian entertainment products: film and music
(Indian Institute of Management Ahmedabad, 2002)
The Indian film and Music industries are unique blends of commerce and performing arts.People’s lifestyle, sociology, aspirations have been reflected through the films and music.In spite of being the largest film producing ...
Diaspora bonds and their application in national development
(Indian Institute of Management Ahmedabad, 2007)
Diaspora Bonds are bonds issued with an aim to tap into Diaspora income flows. These bonds allow the issuing country to mobilize resources in the time of financial crisis or when external funds are either not accessible ...
Marketing of minor forest products: through the large area multi purpose cooperative societies in Mysore district (Karnataka State)
(Indian Institution of Management Ahmedabad, 2000)
Minor Forest Produce are a particularly important part of multiple uses strategies because they increase the range of income generating options for forest dependent villagers while avoiding some of the ecological costs of ...
Portfolio optimization using genetic algorithm technique in utility maximization framework
(Indian Institute of Management Ahmedabad, 2006)
Markowitz famous formulation of reward-risk ratio to capture the most efficient portfolio allocation presupposes that risk is captured by the standard deviation of stock returns, the reward is captured by expected stock ...
Evolution of advertisements in a dynamic environment: a case study of soft drinks
(Indian Institute of Management Ahmedabad, 2004)
The Product’s life cycle usually consists of five major steps or phases : Product development, Product introduction, Product growth, Product maturity and finally Product decline. The PLC shows projected or historical sales ...
Evolution of IPRs in India
(Indian Institute of Management Ahmedabad, 2007)
The objective of this study is to understand the Intellectual Property Rights in India and analyze current trends. Intellectual property consists of patents, trademark, copyrights, trade secrets and industrial designs. ...
Medical tourism in India: market potential and growth strategy
(Indian Institute of Management Ahmedabad, 2006)
Medical tourism is a concept wherein people instead of traveling for seeing places, travel overseas for satisfying their medical and relaxation needs. Medical tourism provides additional benefits of combining holidaying ...
Statistical modelling of relationship between CDS spread and bond yield
(Indian Institute of Management Ahmedabad, 2007)
Credit derivatives were introduced in India recently which was demanded by the market participants for quite some time. Though the government has introduced Credit Default Swaps (CDS) with some restriction, It will take ...
Issues in valuation of banks
(Indian Institute of Management Ahmedabad, 2006)
There has been much talk of mergers and acquisition in the banking space of late in India.The key reason is the RBI roadmap (for 2009) which spells out clearly the process of entry of foreign banks in India in a way that ...
Diversification and its impact on share prices: a study of Indian companies for evidence of 'diversification discount'
(Indian Institute of Management Ahmedabad, 2006)