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Now showing items 11-20 of 24
Distribution strategies and performance: a cross-national comparison of the automobile industry
(1999)
This research focused on a crossed-national comparison of distribution of passenger car manufacturers and dealers, and resultant performance in channels of distribution. The comparison was conducted between a typical ...
Marketing in spearhead strategic development organisations
(1993)
The need for organizations that perform strategic developmental functions in society, especially the developing countries, has led to the emergence of a variety of special purpose organizations with the primary objective ...
Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness
(Indian Institute of Management, Ahmedabad, 1997)
Sales and distribution of pesticides and seeds - an analytical study
(Indian Institute of Management Ahmedabad, 1996)
Standardization versus adaptation of marketing mix variables in international marketing
(Indian Institute of Management Ahmedabad, 1994)
Strategy for export of packaged tea to developed western markets with particular reference to the USA
(Indian Institute of Management Ahmedabad, 1990)
An overview of the pesticides industry and its marketing environment
(1990-09-28)
The pesticides industry has grown by 7.6
per cent during the last 20 years. It has also
undergone a structural change from low
value products to high value products. The
major constituents of this industry are
technical ...
Marketing of seeds in India: status and issues
(1992-10-01)
Marketing of cassava in India
(1999-10-14)
Marketing balanced cattle feed in Saurastra and Ahmedabad
(Indian Institute of Management, Ahmedabad, 1990)