Now showing items 11-20 of 26
How marketing of films makes duds profitable
Consumer marketing with cricket
Family and store choice
CavinKare private limited: serving low income consumers
This case was prepared by Professor Anand Kumar Jaiswal of the Indian Institute of Management, Ahmedabad and Professor Pingali Venugopal of Xavier Labour Relations Institute (XLRI), Jamshedpur, as a basis for classroom ...
Trust and shopper patronage intentions: impact of congruity in store-shopper relationships
This study develops a Value-Congruity model of Trust for understanding how shopper trust builds in a store and how shopper patronage intentions are impacted at different levels of store-shopper relationship quality. The ...
Relationship of prior product knowledge to pre-purchase information search ;a motivation theory approach
Understanding the consumer information search process plays a pivotal role in key strategic managerial decision areas such as communications planning and new product introduction. This study examined the process by which ...
Market for mortage backed securities in India
(Indian Institute of Management Ahmedabad, 2003)
Takeover of Hutch by Vodafone: an analysis of brand re-positioning
(Indian Institute of Management Ahmedabad, 2008)
Evaluation of growth strategy of Zydus Cadila
(Indian Institute of Management Ahmedabad, 2004)