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Now showing items 11-20 of 22
Choice of a Retail Store and Retail Store Format: A Hierarchical Logit Model
(2009-07-30)
The literature on store choice has mainly studied the store attributes, and ignored the consumer attributes in store choice. Even when, the consumer attributes have been incorporated the strength of relationship has been ...
Family and Store Choice - A Conceptual Framework
(2009-08-21)
Retail Store choice has traditionally been studied from the perspective of an individual. The retail offering is however consumed more by the family than by an individual. This study questions the study of store choice by ...
Loyalty Programmes: Practices, Avenues and Challenges
(Indian Institute of Management Ahmedabad, 2008)
Complexity of modern business requires managers to strive for innovative strategies to acquire and retain customers in any product market field. As acquiring new customers is getting costlier day by day, business organizations ...
Store Format Choice in an Evolving Market – A TPB Approach
(2009-07-28)
The store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store choice modeling has been primarily done in the random utility theory framework, which ...
An Investigation of Incongruency and Distraction Hypotheses: The Context of Dubbed TV Commercials
(2009-07-28)
When one looks at the Television commercials scene in India, one easily sees three distinct patterns of communication. One is the nation-wide campaigns that are language neutral, meaning, they are purely music based. The ...
Revisiting the conceptualisation and classification of distribution service outputs
(2009-12-14)
Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklin s classic formulation, which is concerned with numerically expressible ...
An Insight into the Growth of New Retail Formats in India
(2009-08-13)
The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail ...
An Insight into the Growth of New Retail Formats in India
(2009-03-11)
The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail ...
Using transaction utility approach for retail format decision
(2009-12-12)
Transaction utility theory was propounded by Thaler to explain that the value derived by a customer from an exchange consists of two driveras : Acquisition Utilities and Transaction utilities. Acquisition utility represents ...
Don't fight nature: yours and others
(2008-07-24)
The winter and fall seasons have lived upto their
nature. Retail Industry has seen the worst winter.
For the organised retailers this is the first real winter
after a very prolonged spring. I always wonder how
we try ...