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Now showing items 11-20 of 23
Talent and the Pioneering - Innovative Motive
(2010-06-25)
Consumer behaviour along PLC: a diffusion of innovation perspective
(Elsevier, 2014)
Prior research has suggested that consumer behavior towards a product varies as the product progresses through its life cycle. Both, the consumer and 'new product' enter into a dyadic relationship with the introduction of ...
Innovations @ Mumbai Transmission: Reliance Infrastructure Limited
(Indian Institute of Management Ahmedabad, 2013)
The case describes a variety of innovations developed by multiple teams in the Mumbai Transmission business of Reliance Infrastructure Limited when they faced a variety of resource constraints and regulatory changes. It ...
Proctor & Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamics
(Indian Institute of Management Ahmedabad, 2013)
This exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated ...
Information technology and productivity in Indian manufacturing
(Sage Publications, 2013)
Bridging the creativity – innovation divide: an investigation of R&D professionals’ experiences from India
(Indian Institute of Management, Ahmedabad, 2014)
The present study presents a qualitative study of the process through which creative ideas are converted into new products. Based on a grounded-theoretic investigation of 52 interviews conducted with scientists working in ...
Innovation in the midst of Uncertainty - Mahindra Reva
(Indian Institute of Management Ahmedabad, 2017-01-09)
The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new ...