Now showing items 11-20 of 126
Marketing Ahmedabad: A Realty Check
Banwari Lal and Subir Bose
Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The ...
The Ranipet Begumpur Sales War
Deals with a sales territory dispute. Janardhan has accused Thomas of "stealing" sales from his territory. Thomas feels he is generating additional sales by sending patients to a free clinic in Janardhan's territory. An ...
Creative Exercises in Sales and Distribution Strategy
Five short exercises dealing with domestic and international sales and distribution strategy formulation.
Product Design Services (A)
Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring ...
This note traces the history of tourism behaviour, and depicts the current significance of the industry in terms of both traffic volume and receipts in money terms. It also explains the significance of the phenomenon in ...
A Note on the Energy Scenario in India and the Potential of Solar Energy
The household sector is a reasonably large consumer of energy and in this sector cooking accounts for a large proportion of the energy consumed. The most used fuels are: 1) firewood, 2) kerosene, 3) LPG, and 4) electricity, ...
Marketing of Jam
MMTC Limited: 1992 (B)
The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely ...
Indian Products Limited (B): Plan of Data Analysis and Inference Building
The Case (B) describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in Case (A) (MAR0303(A)). The objectives ...