Now showing items 11-20 of 79
Commercializing and Marketing the Concept of Cord Blood Stem Cells Preservation through Public Private Partnership Model (PPP)
(Indian Institute of Management, Ahmedabad, 2013)
The medical technology has transformed into a greater pinnacle and changed the way the diseases are diagnosed and treated. The recent innovation is preservation and the use of cord blood stem cells to cure incurable/difficult ...
Happy marketing teachers’day
Marketing of remote sensing products
In this study, we have had a look at the IRS - 1A program and the marketing strategy used for its data products. We have tried to provide contextual familiarity to a layman, on the features (both operational for the satellite ...
Study of electronic point of sales data for possible applications in a supermarket
(Indian Institute of Management, Ahmedabad, 1999-04-24)
Segmentation of Indian Rural market
(Indian Institute of Management, 1998-02)
A study on the impact of temporal framing of prices on quality perception
(Indian Institute of Management Ahmedabad, 2015)
Neuroscience in marketing: empirical evidence of social and emotional meanings conveyed by brands
(Indian Institute of Management Ahmedabad, 2013-08-21)
Formulation of distribution strategies in the phamaceutical industry
(Indian Institute of Management, Ahmedabad, 1994)
Cluster analysis of Himachal tomato
A crate of Himachal tomato was obtained from Azad Mandi, Delhi. It contained 252 fruits. Each fruit was weighed and its axial dimension measured. Data of all 252 fruits was then subjected to cluster analysis, using weight ...
Developing a customer-focus approach to marketing of library and information service
Philosophically, users are the central entity in all types of libraries. The characteristics of the user body make up an essential and indeed central element in the development of library services. In ways that are now ...