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Now showing items 11-20 of 35
Productivity in marketing cooperatives: some issues
(1989-09-28)
National publishing company: marketing of children's fortnightly magazine
(1994-10-05)
In November 1990, Mr R Saxena, Marketing Manager
of National Publishing Company, was considering alternative
strategies to improve the sales of "Titli," a
children's fortnightly vernacular magazine published
by the ...
Feasibility and marketing of medical insurance
(Indian Institute of Management Ahmedabad, 1989)
The paper attempts to look at the aspect of health insurance in its intended form and the status in which it is today; it discusses some issues on the design of insurance systems and points out the inherent problems any ...
Role of corporate credit in pesticide marketing in India
(Indian Institute of Management Ahmedabad, 1998)
Distribution strategies and performance: a cross-national comparison of the automobile industry
(1999)
This research focused on a crossed-national comparison of distribution of passenger car manufacturers and dealers, and resultant performance in channels of distribution. The comparison was conducted between a typical ...
Marketing in spearhead strategic development organisations
(1993)
The need for organizations that perform strategic developmental functions in society, especially the developing countries, has led to the emergence of a variety of special purpose organizations with the primary objective ...
Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness
(Indian Institute of Management, Ahmedabad, 1997)
Sales and distribution of pesticides and seeds - an analytical study
(Indian Institute of Management Ahmedabad, 1996)
Standardization versus adaptation of marketing mix variables in international marketing
(Indian Institute of Management Ahmedabad, 1994)