Now showing items 11-20 of 193
Marketing Ahmedabad: A Realty Check
Banwari Lal and Subir Bose
Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The ...
The Ranipet Begumpur Sales War
Deals with a sales territory dispute. Janardhan has accused Thomas of "stealing" sales from his territory. Thomas feels he is generating additional sales by sending patients to a free clinic in Janardhan's territory. An ...
Creative Exercises in Sales and Distribution Strategy
Five short exercises dealing with domestic and international sales and distribution strategy formulation.
Product Design Services (A)
Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring ...
This note traces the history of tourism behaviour, and depicts the current significance of the industry in terms of both traffic volume and receipts in money terms. It also explains the significance of the phenomenon in ...
Marketing Management-1 (Mid-Term) (2015)
(Indian Institution of Management Ahmedabad, 2015-09-11)