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Now showing items 11-20 of 32
Artificial intelligence & privacy: prospects, opportunities & risks
(Indian Institute of Management Ahmedabad, 2021-12-14)
There are various laws and regulations governing matters relating to privacy like General Data Protection Regulation, California Consumer Privacy Act, acts enacted by various individual countries. However, the regulations ...
One-click at a time: empowering mothers for their adolescent children's educational expenditures through social media usage
(Wiley, 2022-11-27)
Mothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, ...
Towards dissemination, detection and combating misinformation on social media: a literature review
(Emerald, 2022-11-22)
Purpose
Social media is becoming a hub of fake content, be it political news, product reviews, business promotion or any other sociocultural event. This study aims to provide a comprehensive review of the emerging ...
Temporal analysis of social media strategies by hotel chains in response to COVID lockdown
(Indian Institute of Management Ahmedabad, 2021-09-07)
This study analyzed the Twitter users' engagement/reaction to covid-19 and non-covid-19 related messages. The tweets of six different hotel chains have been analyzed during three time periods (pre-covid, covid, and ...
Impact of social media on political campaigns with a special emphasis on Indian political scenario
(Indian Institute of Management Ahmedabad, 2021-09-07)
During the 2008 US Presidential elections, Obama’s campaign managers used social media as a primary campaign strategy. The innovative media was used to make his presence felt and effectively market himself. Likewise, a ...
Fake news detection
(Indian Institute of Management Ahmedabad, 2021-09-07)
Rumors are one of the oldest mass mediums in the world. Primarily writing and spreading false information over the internet, recently, they have emerged as a dangerous threat to governments, businesses, and citizens. In ...
Facebook: is reinvention the need of the hour?
(Indian Institute of Management Ahmedabad, 2021-09-07)
Mark Zuckerberg launched Facebook when he was studying at Harvard. 17 years after its launch, Facebook has become the world’s biggest social networking site with close to 2 Billion Daily Active Users and is regarded as one ...
Using AI techniques to analyze relation between social media marketing and company revenue
(Indian Institute of Management Ahmedabad, 2021-12-14)
In the modern era, the internet is becoming increasingly more accessible, cheap and impactful. The digital population across the world has risen to 4.66 billion (Statista 2021). In India, over 41% percent of the population ...
Business model design and analysis of market potential for short video sharing platforms
(Indian Institute of Management Ahmedabad, 2021-12-14)
After the humble beginnings of short video sharing platforms from platforms such as Dubsmash
and Tiktok, this sharing economy has grown tremendously with the addition of many new players
such as MX Takatak, Josh, Moj, ...
Polarised social media discourse during COVID-19 pandemic: evidence from YouTube
(Taylor & Francis, 2022-04-11)
The onset of the COVID-19 pandemic has attracted significant attention on social media platforms as these platforms provide users unparalleled access to ‘information’ from around the globe. In spite of demographic differences, ...