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Now showing items 11-20 of 26
Relationship of prior product knowledge to pre-purchase information search ;a motivation theory approach
(2005)
Understanding the consumer information search process plays a pivotal role in key strategic managerial decision areas such as communications planning and new product introduction. This study examined the process by which ...
Market for mortage backed securities in India
(Indian Institute of Management Ahmedabad, 2003)
Takeover of Hutch by Vodafone: an analysis of brand re-positioning
(Indian Institute of Management Ahmedabad, 2008)
Evaluation of growth strategy of Zydus Cadila
(Indian Institute of Management Ahmedabad, 2004)
Identification and implementation of CRM strategies for eRetailing businesses in India
(Indian Institute of Management Ahmedabad, 2003)
Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market
(2008)
The objective of this case development is to analyse strategies adopted by Radio Mirchi in the Bangalore market to face the tough competition from new players. The case analyses the issues related to design of product ...
Business strategy for NDTV
(Indian Institute of Management Ahmedabad, 2005)
Business strategy for Spreadwing Co.: an analysis of the online professional job market in the USA
(Indian Institute of Management Ahmedabad, 2001)
Management simulation game for improving food chains
(2001-10-19)