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Cause marketing by FMCG brands and its impact on purchase decision of Indian consumers
(Indian Institute of Management Ahmedabad, 2021-09-07)
Our project will be focused on gaining insights about the latter kind of cause marketing, and specifically on studying the impact of purchase decisions of consumers in Indian markets when FMCG brands have employed such ...
Analysis of structural conditions affecting primary market trends
(Indian Institute of Management Ahmedabad, 2021-12-14)
In theory, this is expected to increase the linkage between private market activity and primary market issuances after the investment gestation period across the growth rounds. This is because, in this scenario, IPOs are ...
Vim black: satire or washout?
(Financial Express, 2022-12-13)
Effect of derivatives in improving market stability
(Indian Institute of Management Ahmedabad, 2021-09-07)
In this paper we have analyzed low frequency stock data of listed Indian firms, to find if listing on the derivatives market has an impact on the price efficiency. The paper looks at multiple firms selected from small and ...
Designing brand names for bop segment in India
(Indian Institute of Management Ahmedabad, 2021-12-14)
The fortune associated at the bottom of the pyramid (BOP) is a primary motive for MNCs striving to expand into rural India. In order to attract and retain these consumers, it is of utmost importance to comprehend their ...
Relevance of the seven deadly sins in marketing
(Indian Institute of Management Ahmedabad, 2021-12-14)
Since time immemorial, sins and morality have been a subject of interest among religious
communities. Many religions argue that human beings' natural desires and longings are sinful in
nature if left unchecked. The ...
Impact of influencers on customer purchasing behaviours and its effectiveness
(Indian Institute of Management Ahmedabad, 2021-09-07)
Influencer marketing is growing as one of the major marketing techniques—influencers with a social following base act as opinion leaders. The expertise and trustworthiness of influencers make influencer marketing effective. ...
The role of marketing in the organization
(2007-07-23)
How marketing of films makes duds profitable
(2007-07-23)
Taking an Indian brand to the world
(2007-07-23)