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Now showing items 2801-2810 of 3105
Predicting new product success: role of product category related perceptual variables
(1979-04-30)
This paper is concerned with the decision-making processes
of consumers when faced with a new brand situation
in a familiar product category. It relates intention
to buy a new brand with a number of different ...
Some approaches to modeling complex information systems
(1982-09-16)
State-of-the-art of modeling complex information systems is briefly discussed. A
distinction is made between macrolevel and microlevel modeling of such systems. Modeling
approaches and techniques, appropriate for each ...
Tribals: more related to forests
(1981-09-14)
Industrial sickness in India: need for comprehensive identification criteria
(1989-09-24)
Prevention is better than cure—this adage
is particularly significant in the context
of growing industrial sickness in the
country. Fundamental to the criteria used
by financial institutions and government
agencies ...
BTR Ltd. Rampur, UP (Diagnostic Case)
(1988-09-27)
BTR, a manufacturer of turpentine oil and
rosin, is a member of a consortium of eight
state-level public sector units in Uttar
Pradesh, Himachal Pradesh and Jammu &
Kashmir.
The Consortium fixes uniform selling
prices ...
Haste makes waste: negative consequences of hurried change efforts
(1988-09-23)
From a cursory reading of the case it appears as if
D'Cunha has been a victim of malicious campaign
against him by the women clerks. T.he case tells
us about the strained relations between D'Cunha
and the women clerks ...
Training farmers for farm mechanization : need for institutional collaboration
(1988-09-24)
Effective utilization of farm machinery
requires more than transfer of information.
New skills have to be built among farmers,
especially those introducing machinery for
the first time.
Building such skills ...
Using crop outlook information for timely marketing decisions in government
(1986-09-22)
Reliable and timely information on crop
prospects is not available in India. As a
consequence, market planning of procurement,
storage and distribution operations,
and pricing of foodgrains and other crops
is usually ...
Rural credit: how do the poor see It?
(1987-09-24)
Rural banks notwithstanding, the poorest
of the poor in the continually droughtprone
regions still prefer the village
moneylenders. How is it that the poor
persist in this exhorbitant and exploitative
exchange when ...