Now showing items 21-30 of 126
Indian Products Limited (D): Market Positioning and Choice of the Concept
The Case (D) presents a MDS map of the products and concepts used in the research and the interpretation of the dimensions identified. It is possible to use Case (C) by itself of both cases (C) and (D). It would be helpful ...
MMTC Limited: 1992 (A)
It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic ...
Indian Products Limited (A): Preparing a Plan for Data Analysis
The case can be used for preparing a plan of data analysis for data obtained through a structured instrument. The case describes the cooking medium market in India. It provides details of a research study to 1) assess ...
Indian Products Limited (C)
The cases can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in Case (C) are for ...
Maruti Udyog Limited
Developing a Marketing Strategy for AWAG-Ekta
ISGEC (B): Product Adaptation and Pricing
The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia ...
Blue Dart Express
ISGEC (A): Early Initiatives
The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in ...