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Now showing items 21-22 of 22
Living in Bermuda triangle
(2008-07-24)
I
n my last article I had mentioned about the Indian retailers are passing through a Bermuda Triangle. It looks like they would have to
learn to live in this triangle for a long time, if the recent dip in the market is ...
Children in a Kirana store: building as case for retail communication
(2003-10-20)
This paper looks at child-retail communication interaction at the Kirana store, the Indian version of the US ‘mom and pop’ retail outlet, in New Delhi. The methodologies for data collection were the non-participatory ...