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Bridging the creativity – innovation divide: an investigation of R&D professionals’ experiences from India
(Indian Institute of Management, Ahmedabad, 2014)
The present study presents a qualitative study of the process through which creative ideas are converted into new products. Based on a grounded-theoretic investigation of 52 interviews conducted with scientists working in ...
Innovation in the midst of Uncertainty - Mahindra Reva
(Indian Institute of Management Ahmedabad, 2017-01-09)
The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new ...