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Now showing items 21-24 of 24
Globalization, cities, and firms in twentieth-century India
(Cambridge University Press, 2022-06-20)
This article explores the linkages between globalization, cities, and firms in twentieth-century India. Since the interwar period in the early twentieth century, India withdrew from the global economy, reintegrating only ...
Comparative advertising in India: Need to strengthen regulations
(SAGE Publications Ltd, 2005)
With the liberalization and globalization of the Indian economy, firms have been aggressively and vigorously promoting their products and services. In a comparative environment, every representation of a product or service ...
Reimagining distribution & retail business using new age technology
(Indian Institute of Management Ahmedabad, 2022)
In the 21st century, globalization is the fundamental on which the world economy is dependent. A small impact in one of the economies create ripple effects in other economies as well. The pandemic of COVID19 has been one ...
TREAT Leadership Framework: A Knowledge-Based Theory of the Global Firm
(Springer, 2023-06-17)
Knowledge work is defined as anything where the acquisition and exploitation of knowledge is central to an organization’s competitive advantage. The study proposes a new model of leadership—TREAT—for knowledge-based ...