Now showing items 21-30 of 227
Marketing Management-1 (Mid-Term) (2015)
(Indian Institution of Management Ahmedabad, 2015-09-11)
IIM-A to decode Big B magic in state's tourism
Towards a unified market for trading gilts in India
This paper argues for a reconsideration of most elements of this design. Government securities are a unique asset class to which all Indians should have non discriminatory access. Segregated markets are unacceptable. Nor ...
Experiences of designing a case based compulsory marketing course for a masters level programme in management
This paper describes authors' experiences of designing a case based compulsory marketing course for Post Graduate Programme (PGP) in Management (equivalent to MBA) at Indian Institute of Management, Ahmedabad (IIMA). Given ...
Marketing orientation in Indian industry
An instrument with 54 items was developed to measure marketing orientation of Indian companies. Ninety-one senior marketing executives from a cross section of Indian manufacturing companies provided data on their perceptions ...
A Note on the Energy Scenario in India and the Potential of Solar Energy
The household sector is a reasonably large consumer of energy and in this sector cooking accounts for a large proportion of the energy consumed. The most used fuels are: 1) firewood, 2) kerosene, 3) LPG, and 4) electricity, ...
Marketing of Jam
MMTC Limited: 1992 (B)
The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely ...
Indian Products Limited (B): Plan of Data Analysis and Inference Building
The Case (B) describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in Case (A) (MAR0303(A)). The objectives ...
Indian Products Limited (D): Market Positioning and Choice of the Concept
The Case (D) presents a MDS map of the products and concepts used in the research and the interpretation of the dimensions identified. It is possible to use Case (C) by itself of both cases (C) and (D). It would be helpful ...