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Now showing items 21-29 of 29
Nocebo effects from negative product information: when information hurts, paying money could heal
(Emerald, 2018)
Purpose–This research aimed to find whether information about a product can give rise to negative perceptions even in inert situations (noceboeffects), and to understand how price levels impact such judgments.Design/meth ...
Airtel: Pricing in the Cannibalisation Era and Transition to Data
(Indian Institute of Management Ahmedabad, 2018-10-05)
Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. ...
Royal Challengers Bangalore: Pricing of Tickets at the Stadium
(Indian Institute of Management Ahmedabad, 2019-02-05)
Royal Challengers Bangalore, an IPL franchise cricket team, was representing Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made ...
Sai Coating: Detonation Sparay Gun
(Indian Institute of Management Ahmedabad, 2019-05-02)
Sai Coating, a small entrepreneurial firm, was one of the three firms that had received the license from ARCI for marketing the Detonation Spray Coating (DSC). Sai Coating made and sold the detonation gun (D-Gun) to three ...
Sai Coating: Detonation Sparay Gun: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-05-02)
A mathematical programming approach with revenue management in home loan pricing
(Indian Institute of Management Ahmedabad, 2020-02-25)
We formulate a dynamic pricing model for home loans for a bank. The model optimizes the net present value of money available at the end of 15 years subject to pricing limits and cash flows. We collected the real data from ...
Pricing of new issues in the Indian capital markets
(Indian Institute of Management Ahmedabad, 1993)
Drug prescription & pricing in India: how is cost-benefit to the patient diversified?
(Indian Institute of Management Ahmedabad, 2020)
For each commodity, price dispersion across the market is an eternal truth and can never be ruled out completely. Nevertheless, the efforts should always be made to evaluate the rate and extent of price dispersion which ...
Go dynamic in pricing
(2006-07-22)